Maximize long-term value for our shareholders and stakeholders by achieving optimal investment size
Play the role of a "market-maker" in the shortlisted, small volume, high margin value-added product category
Applying a competitive and practical approach to be one of the market leaders in the region
Establishment of an early-stage profitable marketing & distribution network
Attract and retain the best and brightest in the KSA | MENA Market
In the KSA pharmaceutical industry, the MENA region and beyond
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